Welcome to my corner of rebellion.
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I’m Alf, the designer, maker, and unapologetic silver obsessive.
To me, sterling silver isn’t just metal. It’s a dare. A badge of bravery. A declaration that you’re done with blending in.
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This isn’t about trends. It’s about you. The you who refuses beige, who bends the rules occasionally, who turns heads and who sparks conversations. The everyday brave. The quietly bold. The wildly creative.
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Every piece I make is a challenge: a reminder that brave looks good on you.
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A little bit defiant
(the maker)
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This is not an all-out rebellion. But I'm putting out a clarion call for you to be a little bit brave, every day.
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Because I don’t do basic. I don't do mass-produced, soulless, “could-belong-to-anyone” jewellery.
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This jewellery is for the ones who refuse to blend in. For the ones who know that jewellery isn’t an accessory. It's a declaration.
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So every piece I create is a dare: for you to take up space, to be unforgettable, to stop hiding and to start wearing your fabulously bold jewellery to the supermarket / with your PJs / to walk the dog / wherever and whenever you want to.
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Because this isn't just jewellery. It's proof that you’re brave enough to be seen.
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Instinctive Smithing
(the making)
I have a different approach to creating my jewellery and I call it 'instinctive smithing'.
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The pieces I create don't originate from the flat pages of a sketch book.
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They spring to life through the three-dimensional 'sketching' of the making process, where I'm led by the metal to create bold, instinctive forms.
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I cut, heat and hammer the metal in an experimental way, letting the qualities of the metal shine through.
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Instinctive smithing takes a little bravery: push too far, apply too much heat, hammer too ferociously, and the piece breaks or melts. But out of this, sometimes the most incredible designs are born.
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Instinctive smithing creates jewellery that simply doesn't conform.​
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You in?
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